The business model is based on a two stage process: Political audit report – feeds back to you carefully researched information on the organisations and politicians you want to influence. Formulation of and implementation of a strategy to achieve the best result, we will present your case effectively to the target audience (usually politicians). "Our aim is to present your case in the best possible way to the target audience whether that be a parish council, planning committee or government department" RHETORIC services apply to any area where your business interfaces with politics. The main areas of business for us are: Politics - particularly in relation to planning permissions and grant applications. Community Involvement - again in relation to planning applications but also partnerships with public sector bodies. You might also think of us for Crisis management - how to avoid one when your planning application looks like going wrong; and Reputation management - when you need to be the nice guy as far as the politicians are concerned. We will devise a strategy of lobbying and PR based on careful and very discreet research and we will work with you to implement that strategy. "In matters political it is sometimes convenient to distance oneself." We can tell you what you really need to know and help you to implement a strategy to deal with it. Sometimes the strategy will be to do nothing. More often than not it is about making sure the key people are properly informed of your case. Can you afford not to … contact RHETORIC to make sure. ©2002 Rhetoric PPA Limited.